Identify seven factors that influence voter choices
The idea of voting is the most common form of conventional political participation which is activism that attempts to influence the political process through commonly accepted forms of writing or persuasion. Citizens, on the other hand, may also partake in unconventional political participation, or activism that that attempts to influence the political process through unusual or extreme measures such as protests or picketing.
There are a number of factors that influence voter choices including:
- Party Identification- Democrats tend to vote for Democrats, Republicans tend to vote for Republicans. Ticket splitting is voting for candidates of different parties for various offices in the same election. Voters can split their tickets because they trust neither party to govern.
- Ideology- Liberals: favor government involvement in social porgrams (Democrats). Conservatives: are dedicated to the ideals of individualism, view government as evil (Republicans). Moderates: favor conservative positions on some issues and liveral positions on others.
- Income and Education- poor vote more Democrats, richer class vote Republicans; more educated people tend to make more money
- Race and Ethnicity- whites tend to vote Republicans, whereas Afriacan Americans tend to vote Democratic. Chinese and Hispanics also vote Democratic.
- Gender- women are more likely to support Democratic views and men, Republican
- Religion- Jewish have voted for Democrats, Protestants have increasingly voted for Republican, and Catholics are mostly divided
- Issues- This is solely based on the state of economy that the country is facing. A retrospective judgement is voter evaluations of a candidate based on the past performance on a particular issue. Whereas a prospective judgement is when a voter evaluation of a candidate is based on what he or she pledges to do about an issue if elected.
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